OVERVIEW
Victor X SCOPE ART : The Art Of Curated Travel Launch
December 1st – 6th 2015
Aware that Art Basel is the place to be for any private jet charter, we secured an exclusive category partnership for the on-demand jet charter with SCOPE Art Fair during Miami Art Week.
In support of Cuban artist and culture online and off, the on-demand jet charter launched the "Art of Curated Travel" and showcased its unique brand style and technology through a series of art events, premiere openings, and private parties to engage with a art patrons, artists, and private jet fliers.
Activation:
Fly Victor sponsored the Platinum First Look Opening with curated Cuban theme with curated guest list.
Art of Curated Travel video packages, flash drives + cases.
$1500 vouchers distributed by Brand Ambassadors.
Champagne toast with Scope Founder and President Alexis Hubshman along with Victor’s SVP David Young.
Private VIP tour of the fair + access to VIP Lounge.
Victor Magazines were distributed in all VIP gift bags and VIP Lounges.
Special meet & greet with artist/activist Julian Lennon.
Digital Exhibition Of Cuban Artists:
Collateral:
Brand Ambassadors:
DIGITAL SCREEN ADS:
ACTIVATION HIGHLIGHTS:
GALLERY:
Victor’s unique approach to sponsorship during Miami Art Week was brilliantly received by the art community with compliments for their support of Cuban Art and Artists as well as making a solid mark on the Scope Art Fair.
